Directory:Marketing Automation

Every B2B organization today uses a myriad of tools, processes and methodologies to help streamline their business functions and the various activities that govern these functions.

This is true with the Lead Generation and Lead Management processes too. Most B2B organizations enlist the help of sophisticated Marketing Automation and Demand Generation systems to provide information on, who has landed on their website pages and other related visitor statistics. There is no doubt that these marketing automation tools not only help increase visitor traffic to the website, but also help in finding leads and business prospects.

But how effective are these existing systems in qualifying these leads and converting them into successful business opportunities? That is the million dollar question! Even the most powerful marketing automation tools available in the market today are more oriented towards quantifying the number of leads generated, without really focusing on Lead Intent or Lead Quality.

An Integrated Lead View – The Need of the Hour:

In the current scenario, what is required, is an Integrated B2B Lead Generation Platform, that focuses on the ‘Lead View’

A view that provides panoramic insight into an organization’s lead management and marketing automation initiatives,

A view that is effectively customized to drive results for teams like Inside Sales, Sales, Marketing and Web Optimization.

The Lead View is designed to provide real time information on the decision maker or influencer of the purchasing decision, in a manner that can be leveraged by an organization to convert its website visitors into opportunities that can be nurtured into business deals, thus enabling sales

Therefore, the need of the hour, is NOT yet another marketing automation software, but a truly integrated end-to-end solution that goes beyond increasing the number of leads, to improving the quality of leads and understanding the intent of these leads to drive focused and effective marketing campaigns. This next level platform, which we call Marketing Automation 2.0. leverages the power of collaboration methodologies in achieving Marketing and Sales success.

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