Difference between revisions of "Help:Search Engine Optimization"
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'''Search Engine Optimization''' | '''Search Engine Optimization''' | ||
| − | Centiare listings that utilize semantic tags achieve higher search results rankings. Example: | + | Centiare listings that utilize semantic tags achieve higher search results rankings through a combination of relevance and linkage. Example: |
The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in West Chester, PA. Assume that you were driving by one day and only got a glimpse of the full name. Later, you searched Google using a pretty common method: ''city+name'' fragments, which in this case would be "West Chester Church Shepherd". Here's the result you would get: | The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in West Chester, PA. Assume that you were driving by one day and only got a glimpse of the full name. Later, you searched Google using a pretty common method: ''city+name'' fragments, which in this case would be "West Chester Church Shepherd". Here's the result you would get: | ||
[http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Google] | [http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Google] | ||
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| + | See how the semantic tags recorded in the [[Directory:Church of the Loving Shepherd|Church's]] Directory listing improves not only Google's search term relevance, but also triggers the correct address/contact information to be displayed? | ||
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| + | In addition to context/relevance, semantic tags also improve overall rankings through the effect of Centiare's internal ''link-farming''. That is, Directory listings, automatically generated summary reports (at the end of each listing) and cross-referenced [[Centiare:ASK|ASK]] queries all serve to improve overall search rankings by providing multiple reference points. | ||
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| + | The Church's listing was place at Centiare 4 weeks ago and this is the type of results they are already seeing. What type of optimization can you and/or your organization achieve using Centiare semantic features? | ||
Revision as of 17:44, 6 January 2007
Search Engine Optimization
Centiare listings that utilize semantic tags achieve higher search results rankings through a combination of relevance and linkage. Example:
The Church of the Loving Shepherd is located in West Chester, PA. Assume that you were driving by one day and only got a glimpse of the full name. Later, you searched Google using a pretty common method: city+name fragments, which in this case would be "West Chester Church Shepherd". Here's the result you would get:
See how the semantic tags recorded in the Church's Directory listing improves not only Google's search term relevance, but also triggers the correct address/contact information to be displayed?
In addition to context/relevance, semantic tags also improve overall rankings through the effect of Centiare's internal link-farming. That is, Directory listings, automatically generated summary reports (at the end of each listing) and cross-referenced ASK queries all serve to improve overall search rankings by providing multiple reference points.
The Church's listing was place at Centiare 4 weeks ago and this is the type of results they are already seeing. What type of optimization can you and/or your organization achieve using Centiare semantic features?
