Difference between revisions of "Search engine optimization"

MyWikiBiz, Author Your Legacy — Thursday November 14, 2024
Jump to navigationJump to search
(Copied from Wikipedia GFDL, Revision as of 04:10, 25 April 2006 by Rray)
(Removal, per request)
 
(29 intermediate revisions by 19 users not shown)
Line 1: Line 1:
−
''<blockquote>See also [[Centiare:Search Engine Optimization]] (SEO) for specific elements of how to use and optimize Centiare's semantic SEO capabilities.</blockquote>''
+
''<blockquote>See also [[Help:Search Engine Optimization]] (SEO) for specific elements of how to use and optimize '''MyWikiBiz's''' semantic SEO capabilities.</blockquote>''
  
 
'''Search  engine optimization''' (SEO) is a set of methods aimed at improving the ranking of a [[website]] in [[search engine]] listings. The term also refers to an industry of [[consultant]]s who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as [[cloaking]] and [[spamdexing]]).  White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly.  Black hatters counter that ''all'' SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.
 
'''Search  engine optimization''' (SEO) is a set of methods aimed at improving the ranking of a [[website]] in [[search engine]] listings. The term also refers to an industry of [[consultant]]s who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as [[cloaking]] and [[spamdexing]]).  White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly.  Black hatters counter that ''all'' SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.
Line 8: Line 8:
  
 
Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a [[periodical]], a [[directory]], or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy.  Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business.  Focusing on desirable traffic generates better quality [[sales lead]]s, allowing the [[sales force]] to close more business.
 
Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a [[periodical]], a [[directory]], or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy.  Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business.  Focusing on desirable traffic generates better quality [[sales lead]]s, allowing the [[sales force]] to close more business.
 +
 +
The industry has received a black eye by charlatan firms who purport to perform search engine optimization services but who in reality do little or nothing for their clients, and oftentimes cause their clients harm.  As a result the industry has begun to self regulate itself through search marketing organizations which independently evaluate and rank search engine optimization firms for the efficacy of their services and who follow search engine "best practices".  [[TopSEOs.com]] has evaluated and ranked over 1600 search engine optimization firms and hold firms strictly accountable to a code of ethics.  The top 5 firms in the industry include Bruce Clay, Inc., ArteWorks SEO ([[Directory:ArteWorks SEO]]), SEO Image, Inc., SEO, Inc., and Intrapromote, LLC.
 +
 +
== External Links ==
 +
*[http://phpforms.net/tutorial/tutorial.html#cat_177 SEO Book]
 +
*[http://www.hksl.net HKSL INDIA]
 +
*[http://www.mywebtronics.com SEO Consultant]
 +
*[http://www.topseos.com TopSEOs]
 +
*[http://www.arteworks.biz ArteWorks SEO]
 +
*[http://www.bruceclay.com Bruce Clay, Inc.]
 +
*[http://www.intrapromote.com Intrapromote, LLC]
 +
*[http://stateofseo.com State of SEO]
 +
*[http://www.seoinc.com SEO, Inc.]
 +
*[http://www.rankingbyseo.com Ranking By SEO]
 +
*[http://www.squidoo.com/rank-first-on-google SEO, Squidoo.]
 +
*[http://www.seoimage.com SEO Image, Inc.]
 +
*[http://dejanseo.com.au Dejan SEO]
 +
*[http://www.ihelpyou.com/forums SEO Best Practices Forums]
 +
*[http://seoshankar.blogspot.com SEO Blogs]
 +
*[http://www.seo4india.in/ Search Engine Optimization]
 +
*[http://www.seoextent.com Online SEO Marketing]
 +
*[http://www.wildnettechnologies.com/ SEO India Services, Wildnet Technologies]
 +
*[http://www.acsius.com/ ACSIUS TECH]
 +
*[http://www.technologus.com/ SEO Company India, Technologus]
 +
*[http://www.acsius.com/seo-services/seo-outsourcing-services-india.html SEO Outsourcing Services Company in India]

Latest revision as of 13:03, 30 July 2014

See also Help:Search Engine Optimization (SEO) for specific elements of how to use and optimize MyWikiBiz's semantic SEO capabilities.

Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings. The term also refers to an industry of consultants who carry out optimization projects on behalf of clients' sites. Practitioners may use "white hat SEO" (methods generally approved by search engines, such as building content and improving site quality), or "black hat SEO" (tricks such as cloaking and spamdexing). White hatters charge that black hat methods are an attempt to manipulate search rankings unfairly. Black hatters counter that all SEO is an attempt to manipulate rankings, and that the particular methods one uses to rank well are irrelevant.

Search engines display different kinds of listings in the search engine results pages (SERPs), including: pay-per-click advertisements, paid inclusion listings, and organic search results. SEO is primarily concerned with advancing the goals of a website by improving the number and position of its organic search results for a wide variety of relevant keywords. SEO strategies can increase both the number and quality of visitors, where quality means visitors who complete the action hoped for by the site owner (e.g. purchase, sign up, learn something).

For competitive, high-volume search terms, the cost of pay-per-click advertising can be substantial. Ranking highly in the organic search results can provide the same targeted traffic at a potentially lower cost. Site owners may choose to optimize their sites for organic search, if the cost of optimization is less than the cost of advertising.

Not all sites have identical goals for search optimization. Some sites are seeking any and all traffic, and may be optimized to rank highly for common search phrases. A broad search optimization strategy can work for a site that has broad interest, such as a periodical, a directory, or site that displays advertising with a CPM revenue model. In contrast, many businesses try to optimize their sites for large numbers of highly specific keywords that indicate readiness to buy. Overly broad search optimization can hinder marketing strategy by generating a large volume of low-quality inquiries that cost money to handle, yet result in little business. Focusing on desirable traffic generates better quality sales leads, allowing the sales force to close more business.

The industry has received a black eye by charlatan firms who purport to perform search engine optimization services but who in reality do little or nothing for their clients, and oftentimes cause their clients harm. As a result the industry has begun to self regulate itself through search marketing organizations which independently evaluate and rank search engine optimization firms for the efficacy of their services and who follow search engine "best practices". TopSEOs.com has evaluated and ranked over 1600 search engine optimization firms and hold firms strictly accountable to a code of ethics. The top 5 firms in the industry include Bruce Clay, Inc., ArteWorks SEO (Directory:ArteWorks SEO), SEO Image, Inc., SEO, Inc., and Intrapromote, LLC.

External Links

Retrieved from "https://mywikibiz.com/index.php?title=Search_engine_optimization&oldid=463692"