Difference between revisions of "Help:Search Engine Optimization"
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Here's an example we've noticed in December 2006: | Here's an example we've noticed in December 2006: | ||
| − | The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in [[Directory:West Chester, Pennsylvania|West Chester]], [[Directory:Pennsylvania|PA]]. Assume that you were driving by the church one day, but you only caught a glimpse of the church's full name. Later that day, you might search Google using a pretty common method: entering ''city + name'' fragments, which in this case might be the stream-of-thought keyword phrase ''West Chester church shepherd'' (because that's all you remembered from your drive-by observation). | + | [[Image:CLS_Stained_Glass.jpg|thumb|right|200px|CLS window depicting "Wisdom"]]The [[Directory:Church of the Loving Shepherd|Church of the Loving Shepherd]] is located in [[Directory:West Chester, Pennsylvania|West Chester]], [[Directory:Pennsylvania|PA]]. Assume that you were driving by the church one day, but you only caught a glimpse of the church's full name. Later that day, you might search Google using a pretty common method: entering ''city + name'' fragments, which in this case might be the stream-of-thought keyword phrase ''West Chester church shepherd'' (because that's all you remembered from your drive-by observation). Click the following link to see the actual result you would get on Google: |
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| − | See how the semantic tags recorded in the [[Directory:Church of the Loving Shepherd|Church's]] Centiare Directory listing | + | :[http://www.google.com/search?hl=en&ned=us&ie=UTF-8&q=west+chester+church+shepherd&btnmeta%3Dsearch%3Dsearch=Search+the+Web Google search for '''''West Chester church shepherd'''''] |
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| + | See how the semantic tags recorded in the [[Directory:Church of the Loving Shepherd|Church's]] Centiare Directory listing improve not only Google's search term relevance, but also trigger the correct address and contact information to be displayed? | ||
In addition to context and relevance, semantic tags also improve overall rankings through the effect of Centiare's internal ''link-farming''. That is, the combination of Centiare listings, automatically-generated summary reports (at the end of each listing), cross-referenced [[Centiare:ASK|ASK]] queries, and (probably) our tolerance of Google AdSense ads, '''all''' serve to improve overall search rankings by providing multiple reference points. | In addition to context and relevance, semantic tags also improve overall rankings through the effect of Centiare's internal ''link-farming''. That is, the combination of Centiare listings, automatically-generated summary reports (at the end of each listing), cross-referenced [[Centiare:ASK|ASK]] queries, and (probably) our tolerance of Google AdSense ads, '''all''' serve to improve overall search rankings by providing multiple reference points. | ||
Revision as of 03:58, 8 January 2007
See also Search engine optimization (SEO) for a general discussion of SEO.
Centiare contributors will enjoy the effects of Centiare on Search Engine Optimization. Centiare listings that utilize semantic tags achieve higher rankings in search results, through a combination of relevance and linkage.
Our amazing example
Here's an example we've noticed in December 2006:
The Church of the Loving Shepherd is located in West Chester, PA. Assume that you were driving by the church one day, but you only caught a glimpse of the church's full name. Later that day, you might search Google using a pretty common method: entering city + name fragments, which in this case might be the stream-of-thought keyword phrase West Chester church shepherd (because that's all you remembered from your drive-by observation). Click the following link to see the actual result you would get on Google:
See how the semantic tags recorded in the Church's Centiare Directory listing improve not only Google's search term relevance, but also trigger the correct address and contact information to be displayed?
In addition to context and relevance, semantic tags also improve overall rankings through the effect of Centiare's internal link-farming. That is, the combination of Centiare listings, automatically-generated summary reports (at the end of each listing), cross-referenced ASK queries, and (probably) our tolerance of Google AdSense ads, all serve to improve overall search rankings by providing multiple reference points.
The Church's listing was authored on Centiare only on December 9, 2006. We noticed that the Centiare listing had jumped to #1 for the Google search results above, as soon as January 4, 2007 -- less than one month for the Power of Centiare to impact the Church's SEO.
The future
Centiare developers are currently working on another two "test cases" to explore the dynamic impact of Centiare on Google search engine rankings for small businesses. We will report those results here around the end of January.
What kinds of similar optimization results can you and/or your organization achieve using Centiare's semantic features?
