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Style Guidelines
Use uniform titles when identifying any Key_Person
Within Centiare, one of the most useful features is the semantic tag, which allows for robust searching of the entire database. To allow the greatest number of users the greatest chance of successfully finding the records they want, it is helpful to agree on a certain uniformity when naming semantic tags and attributes.
For example, within the {{Infobox_Company}} template, you will see the following wonderful semantic tags:
- Key_Person1_Title
- Key_Person2_Title
- Key_Person3_Title
- etc.
Ideally and if possible, a senior corporate employee should be accorded only one common title in Centiare, to optimize semantic searching. The more that users stick to this guideline, the more likely their data will be "found" by people using Centiare's search utility. Furthermore, if in doubt about the "preferred" rank and nomenclature of titles, the following list could/should be used to force consensus across the many differences that appear in the working world. Within Centiare, please try to use only the following labels when naming Key Person titles:
- Chair (as opposed to Chairperson, Chairman, Chairwoman, etc.)
- Board (use for any non-Chair members of a Board of Directors)
- CEO (as opposed to Chief Executive Officer, Executive Director, President, Owner, etc.)
- CFO (as opposed to Chief Financial Officer, Controller, etc.)
- COO (as opposed to Chief Operations Officer, Senior Operations Manager, etc.)
- CIO (as opposed to Chief Information Officer, Senior Technologist, MIS Director, etc.)
- CMO (as opposed to Chief Marketing Officer, Communications Director, Director of Public Affairs, etc.)
- SVP (as opposed to Senior Vice President, Executive Vice President, Regional Director, Division Head, etc.)
- VP (as opposed to Vice President, Senior Manager, etc.)
- Legal (as opposed to Attorney, Corporate Counsel, General Counsel, etc.)
- Manager (use as a catch-all for any middle management titles)
Adherence to this Style Guideline should by no means be considered mandatory, nor a perjorative assessment of any person's "actual" title at their company. It is merely a mechanism to make semantic searching more productive for more Centiare users. If only three companies choose to call their CIO the Data Ninja, that's very cute, but not at all useful to Centiare users who are looking for CIO types of personnel in the state of Michigan.
Consider whether the Founder of an organization is also the CEO or Chair (in which case use the CEO or Chair nomenclature), or whether he or she has been relegated to some non-executive role such as "Spokesperson", "Advisor", or some other honorary title (in which case, do not include this person as a Key Person in the Infobox).
(Note: any additions to the list above should first reach consensus on this entry's Discussion page.)