Directory:Lead Management

Effective Lead Management for Faster Conversions

Lead Management consists of the entire business process and practices in an organization directed towards acquiring new customers, retaining existing customers, and establishing a brand reputation. Lead management is a complex process consisting of lead generation, capturing lead intelligence, filtering leads and distribution of qualified leads to the marketing team for lead nurturing and high priority leads to sales team for conversions. The goal of an effective lead management system is to help track and manage the entire lead lifecycle till it results in sales, thereby increasing revenues and ROI.

Intelligently Manage Leads with LeadFormix

LeadFormix provides B2B enterprises a powerful and easy to use solution based on Marketing Automation 2.0 platform that intelligently enables lead management throughout the lead lifecycle. The LeadFormix Lead Management Software solution enables

• Lead Generation- Captures leads generated from marketing campaigns resulting in website visits and converts anonymous website visitors into leads

• Business Intelligence - Unmatched lead insight using unique data mining and business intelligence technology, including identification of website visitor intent, resulting in enriched leads

• Lead Qualification - Automatically scores and prioritizes leads based on pre-defined parameters related to activity, interest and intent

• Lead Nurturing- Enables personalized and intent driven lead nurturing program aimed at building relationships and bringing prospects close to sale-readiness

• CRM Integration - Integrates with existing CRM systems, thereby aligning Marketing and Sales' efforts and offers a common platform with a consolidated view of the prospects.

• Collaboration - Cost-effective collaboration opportunities with partners and affiliates, along with one-click integration with existing social networking platforms

• Analytics - Provides an understanding of the effectiveness of the marketing strategies and channels, helping make appropriate decisions to improve overall performance, optimize cost and increase ROI.

Get the best out of your marketing efforts, optimize cost and increase ROI with an intelligent Lead Management system from LeadFormix