Directory:Lead Scoring

Automate Lead Nurturing and Management with Lead Scoring

According to a recent study by Gartner, “up to 70% of sales leads are not properly leveraged or are completely ignored, thus wasting marketing program dollars."

With robust marketing automation applications, leads can now be automatically scored and prioritized based on their activity, interest and intent. Based on lead scoring, Marketing can differentiate between leads that are sales ready and those that are not. Accordingly they can pass on the sales ready leads to Sales and focus their efforts on lead nurturing for the others.

Lead Scoring makes Sales more efficient by helping them focus on the hottest leads first and get to them with a relevant solution in real time..

Grade Prospects using Lead Scoring with LeadFormix

LeadFormix, a powerful Marketing Automation 2.0 solution enables enterprises to automate the task of qualifying leads. It allows Sales and Marketing teams to define the parameters for a 'good' lead in advance, based on which it then classifies all leads. It monitors every click and keystroke, to understand where the visitors are in their buying cycle and which of them are exhibiting key buying indicators. LeadFormix's Lead Scoring rules uses the right combination of implicit and explicit information about a website visitor to determine their identity and quality. This data when accumulated over a period of time and when combined with a company level view, becomes a powerful tool in qualifying leads.

Use LeadFormix’s powerful lead scoring to enhance your Marketing team's efforts and to help your sales team reach prospects who are ready to buy now.

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